While not explicitly mentioned as the reasons for the restructuring, this news follows the recent disasters involving MH17 and MH370. It will be interesting to see how this all plays out - to me it feels a bit hasty to push the self-destruct button and "start over". Do they really think that a new name and a few new routes will make people forget about these recent events?
What's your opinion on this announcement? Is Malaysian Airlines taking the easy way out by re-branding, or should they keep the name and try to rebuild their reputation?