Malaysian Airlines To Change Name And Restructure Routes

If you're searching for flights in the future and see an airline that you don't recognize, it could very well be the reincarnation of Malaysian Airlines. According to an article at the DailyMail, Malaysian Airlines is exploring a plan to restructure its business which may include use of a different name along with new routes and expanded out-sourcing. The Malaysian government, as the largest shareholder of the company, will be leading the restructuring of the business which has over 20,000 employees and flies 50,000 passengers per day.

While not explicitly mentioned as the reasons for the restructuring, this news follows the recent disasters involving MH17 and MH370. It will be interesting to see how this all plays out - to me it feels a bit hasty to push the self-destruct button and "start over". Do they really think that a new name and a few new routes will make people forget about these recent events?

What's your opinion on this announcement? Is Malaysian Airlines taking the easy way out by re-branding, or should they keep the name and try to rebuild their reputation?